Tiffany & Co. Launches Infinite Strength for COVID-19 Relief

Following an influx of brands, both large and small, announcing COVID-19 relief efforts earlier this spring, some are providing additional financial support as reported cases continue to spike up across the US.

Tiffany & Co. announced starting today through August 31, 100% of profits from the sales of its popular Infinity collection will be donated to CARE, the poverty-fighting humanitarian organization. In particular, the funds will go to communities impacted most by the pandemic, including women and people of color with a minimum $2 million commitment.

The partnership between Tiffany & Co. and CARE will help up to 80,000 people regain financial stability and recover in poverty-stricken areas across the globe. In the US, this includes delivering homebound residents food and other essentials while also providing unemployed or under-employed gig economy workers with an income.

A bracelet from the Tiffany Infinity collection. (Courtesy of Tiffany & Co)

All 38 styles from the Tiffany Infinity Collection, including rings, bracelets, necklaces and earrings, will count towards the Infinite Strength campaign and are available now on Tiffany’s site.

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