Dear bronzer: We knew you were good at making us look golden, but we never gave you credit for being more versatile, and for that, we’re truly sorry. With one pan of creamy color, it’s also possible to get “more of a glow than obvious color,” says makeup artist Robin Black. It’s all in the way you apply it. Start with a bronzer that’s “one or two shades more intense than you want the final look to be,” Black advises. Then, apply it to the high points of your face (cheekbones, bridge of the nose, center of the forehead, and chin) and the apples of your cheeks. Use a rounded brush to buff the color until you’re looking fresh and bronzed.Despite this year’s many, many downfalls, one upside is that it’s delivered loads of new bronzer formulas to try this technique with, whether you prefer a cream or powder formula. We’ve rounded up some of our favorite new launches that have surfaced recently. Below, shop the best new bronzers of 2020.All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.