Michael Jordan Brand donating $100 million to racial equality causes


Michael Jordan and the Jordan Brand announced their plans to donate $100 million over 10 years to fight for racial quality, social justice, and greater access to education.The statement called for “ingrained racism” in the U.S. to be “completely eradicated.”The statement did not specifically name which organizations would receive the money.Visit Insider’s homepage for more stories.

Michael Jordan and the Jordan Brand on Friday announced their plans to donate $100 million over 10 years to organizations fighting for “racial equality, social justice, and greater access to education.”The announcement comes amid nationwide Black Lives Matter protests over the killings of George Floyd, Breonna Taylor, and Ahmaud Arbery.”Black lives matter. This isn’t a controversial statement,” the statement from Jordan Brand read. “Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”The statement did not specifically mention the organizations where the donations will go.

“We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide, and that works every day to erase the stain of racism and the damage of injustice,” the statement read. “The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.””We must join forces with the community, government, and civic leaders to create a lasting impact together,” Craig Williams, the resident of Jordan Brand, said in the statement. “There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”In May, Jordan also released a statement on Floyd’s death, saying, “We have had enough.” He called for a fight against injustice.”I see and feel everyone’s pain, outrage, and frustration. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough … I don’t have the answers, but our collective voices show strength and the inability to be divided by others. We must listen to each other, show compassion and empathy, and never turn our backs on senseless brutality. We need to continue peaceful expressions against injustice and demand accountability.”

Read the entire statement here >



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