Lipstick preferences are kind of like thumbprints: everyone’s a little bit different. When people ask me for a good lipstick recommendation, I can’t offer up anything until I’ve asked a few key questions. What kind of finish do you like? Do you like liquids or creams? How important is longevity to you? No matter your own answers to these questions, chances are you like lipsticks that are colorful, easy to apply, and comfortable. That’s why I never think twice before telling people to try Maybelline New York’s Color Sensational Made for All Lipsticks.First of all, let me tell you about this shade range. Even though this collection only includes seven shades, it still covers all your basic lipstick needs. No matter your skin tone, you’re likely to find your favorite staple red, pink, nude, or berry shade in this selection. Whichever shade — or shades — you choose to wear, you’ll get total color payoff on your first swipe.This satin formula has a comfortable and satisfying glide to it that makes applying it intensely easy. It’s also what makes this lipstick even more comfortable than it is pigmented. That’s a rarity when it comes to lipstick — with certain formulas, you have to sacrifice comfort for durability or color payoff, but that certainly isn’t the case with Made for All.Nicola Dall’Asen/AllureNicola Dall’Asen/AllureIf you’re more the type to wear matte finishes over satin ones, all you need to do is blot your shade of choice with a tissue and a little bit of powder. Either way, you’ll end up with a vibrant lip that lasts for hours on end without drying you out.In so many words, the Color Sensational Made for All collection works because it’s simple. It has shades everyone can love, feels seamless on the lips, and can be customized for your specific needs. That’s without even mentioning this breakthrough’s accessible $9 price point — it’s no wonder Allure readers have declared it a 2020 Reader’s Choice Award winner.