Lashify Founder to Invest $100,000 in New Black-Owned Beauty Businesses



Now more than ever, it’s imperative that we (meaning everyone) find more ways to actively lift up Black communities — not just as a means of protesting racial injustices that are happening right now, but as an active shift in habits to enact change for the future. One of the easiest ways to do that is by identifying, buying from, and donating to Black-owned businesses, whether they be national or local. Or, if you’re Lashify founder Sahara Lotti, you can use your platform and income to do something big, like investing time, money, and resources into an upcoming Black-owned business.In a statement posted to a private Lashify Facebook group, Lotti announced her plan to invest $100,000 and what she calls “intelligent capital” to a member of the Black community that has either just started a beauty business and or has an idea for a beauty business and needs help getting started. “I’m giving someone in the Black community up to $100,000, and we’re going to build a brand together,” the statement reads. “I want nothing in return. I’m investing in the brand’s future and what you learn from me, you pass it on. That’s all I ask.”Lashify reposted Lotti’s statement to its official Instagram page and included some additional information in the post’s caption. As the brand states, the business owners selected will work directly alongside Lotti, Jia Liu, Lashify’s general manager, and Justin Joyner, Lashfiy’s marketing leader. “All of the money will be invested directly in marketing and production,” the Instagram caption further clarifies.As Lotti tells Allure, she created this program because she felt it was necessary to use her business acumen to assist Black business owners in a tangible way. “It’s pained me that the Black beauty market is so massive but hardly any of it is owned by the community itself,” she says. “Helping aspiring entrepreneurs is something I’m also really passionate about; I believe in order to truly help anyone, the best thing you can do is give them the tools. Combining the two honestly just seemed perfect.”As she points out, now is a paramount time to support Black-owned businesses by opening your wallets and spreading the word. “If Black communities’ money goes right back into the community, which then creates more jobs, there will be a major shift in economics,” Lotti explains.



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