All of your friends (and celebrities on Instagram) who have been dyeing their hair pink while social distancing and staying safely at home are definitely onto something: Going pink is a — drumroll, please — fantastic idea. As someone who’s had pink hair for two years, I feel pretty confident saying pink is in. But as we recently reported, hairstylists, fashion stylists, and neuropsychologists all think the recent uptick in pink hair transformations makes a whole lot of sense.Pink is the color of “universal love of oneself and of others and represents all that we need in this world right now,” Sanam Hafeez, a New York City-based neuropsychologist, told Allure. The symbolization of self-love — along with other pink-associated traits, including gentleness, empathy, and compassion — is why Susanna Merrick, a fashion stylist and the founder of Aura Wear NYC, thinks people are subconsciously reaching for pink.Our experts also talked about pink as striking the perfect balance between having a calming effect and being “safely rebellious,” as Brooke Jordan, the cofounder and master stylist at New York City-based salon The Bird House, called the hue. “Dyeing your hair pink is fun and a little punk, but it also offers an easy out because it doesn’t usually last very long, and doesn’t come with as much risk for long-term staining,” Jordan says. In other words, if you don’t like the pink for whatever reason, you won’t have to live with dread for long — whereas, say, neon green might seriously muddle with your hair. But if you do end up digging it, “pink, especially pastel pink, is also an awesome gateway drug to playing with more daring creative colors,” Jordan adds.That being said, before you dive into our roundup of the best pink hair dyes and tints, study up on hair dyeing tips. A good rule of thumb is that all of these products will show up best on light blonde or pre-lightened hair, but you might be able to achieve a subtle effect on darker-than-blonde hair as well (especially if you use Overtone for Brown Hair). For even darker shades, like black, sorry to be the bearer of bad news, but you won’t get much use out of most of the products. And before you ask, colorists don’t recommend bleaching your own hair at home.But there’s one big silver lining for those with light enough hair: Since creative colors are direct dye, pink won’t require a developer, which cuts out a step. As Jordan explains, you’ll use a conditioner to determine the strength of the hue. “The more conditioner you use, the more pastel the color will be,” she says. “If you want a bright fuchsia, use little to no conditioner to dilute. If you want a pretty soft baby pink, add to the color equal parts conditioner.”All that said, pre- and post-color care are equally important when it comes to maintaining your new color. Use shampoos and conditioners for color-treated hair, since “they are more hydrating and allow your color to last longer,” Carlina Ortega, a colorist at Rita Hazan Salon in New York City, says. You should also deep condition your hair at least twice a week in order to maintain the integrity of your hair. “When you nourish your hair, it reacts better to color/heat services,” Ortega says.If you’re sold on testing out the pink hair life, we’ve rounded up 15 pink hair dyes and tints that you should give a try.All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.