When you’re dealing with dry skin, it makes a certain kind of sense to just opt for the thickest, gloppiest, most expensive moisturizer you can find. You counter out dryness by adding moisture, right? That much is true, but as dermatologists have told us, you don’t need to splurge just to hydrate your skin.”One of the biggest misconceptions in skin care is that the more expensive, the more effective,” says board-certified dermatologist Tiffany J. Libby. “While there are certainly some ingredients, like stabilized vitamin C, which are more costly to produce, there are absolutely many effective and affordable products at the drugstore that will compare well when matched up against pricier counterparts.”Plenty of affordably dry skin products are available right at your local drugstore, made even more appealing by the fact that almost none cost more than $25 (and many cost less than $10). And as far as formulas go, ahead, you’ll find that the most common compliment our dermatologists give to a skin-care ingredient list is “simple.””First and foremost, when treating dry skin, you want to look for products that hydrate, repair, and restore the skin’s moisture barrier,” says Libby. “These ingredients include humectants like hyaluronic acid, emollients, and ceramides — an essential component of the protective skin barrier.” To help narrow it down, we asked dermatologists to share their go-to drugstore products for dry skin. That list contains lots of formulas from brands that you’ve probably been walking by in the beauty aisle for years, like CeraVe, Cetaphil, and Aveeno. These hydrators will help alleviate dry skin and the issues that can come along with it, like flakiness, itchiness, or rough skin. Best of all, they’re only a trip to the drugstore away.All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.